Laurent Linville
Brand Marketing Leader · San Francisco Bay Area · 15 years · Still riding
Brand Marketing
Vibes-cyclist, not a vibes-marketer. Brand leader who builds the strategy, the measurement infrastructure, and the campaigns, then proves it worked. First brand hire at Robinhood.

The Career Route: From Global Agencies to Robinhood Markets

15 yrs
Distance
5
Companies
0to1
Brand Building
8x
Sports Partnerships
LV
Super Bowl
Campaign
#1
Apple Podcast
Elevation — Career Trajectory Robinhood: still climbing
↑ Hover over career route points for more details
5 Segments — Career Stops
1
Robinhood
First brand marketing hire. Built foundational brand strategy, measurement framework, and annual plans executing across media, partnerships, social, talent, creators and more.
2020 — Present · Group Brand Marketing Manager
KOMZero-to-1
2
Airbnb
Brought the brand narrative and non-profit mission to life through Airbnb's first global sports partnership for the 2020 Olympic Games.
2019 — 2020 · Marketing Manager
Global SponsorshipNon-Profit .org
3
Alaska Airlines
Redefined the Mileage Plan program and value proposition in preparation for the Virgin America acquisition.
2017 — 2019 · Program Strategy Manager, Loyalty
M&ALoyalty Marketing
4
AKQA
Visa at the Rio Olympics. Audi. Anheuser-Busch. Integrated campaigns for some of the world's most recognized brands at a top global agency.
2014 — 2017 · Management Supervisor
Award WinningGlobal Sponsorship
5
FCB
Where the craft began. Brand building, creative strategy, and client partnership for eSports and CPG clients at a legacy marketing agency.
2011 — 2014 · Account Management
CPGFoundation
Athlete Bio

I'm Laurent Linville, a brand marketing leader who's spent 15 years doing what most marketers claim but rarely prove: connecting brand investment to business outcomes. At Robinhood, I was the first brand hire. I've built the strategy, the measurement framework, and the campaigns, and navigated the brands through their brightest and hardest moments.

My approach sits at the intersection of strategy, storytelling, and data. Brand and performance aren't opposites. They're a loop. A two-prong business and brand measurement infrastructure proves it.

Off the clock: cyclist, father, tech enthusiast, and someone who believes the best routes, on the road or in a career, are rarely the easiest ones. In fact, "it never gets easier, you just go faster."

Core Competencies
Positioning & Messaging Architecture
Product GTM
Consumer Insights & Segmentation
Measurement & ROI Frameworks
Cross-Functional Team Building
Strategic Growth Partnerships
Integrated Campaign Development
Channel Strategy
Oh, you want actual Strava content?
Highlights on the Bike
The other side of the marketing athlete
Mallorca
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Mallorca
Cap Formentor, Mallorca
68.4 mi
5,240 ft gain
The Alps
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The Alps
French Alps
52.1 mi
7,200 ft gain
Hawk Hill PR
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Hawk Hill PR
Marin Headlands, CA
38.7 mi
3,100 ft gain
Maui Coast
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Maui Coast
Maui, Hawaii
29.3 mi
1,840 ft gain
The Century
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The Century
Bay Area, CA
100.2 mi
6,800 ft gain
Bridge Town
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Bridge Town
Portland, OR
33.1 mi
1,240 ft gain
Just another Friday morning
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Just another Friday morning
Bay Area, CA
47.8 mi
2,960 ft gain
San Sebastian
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San Sebastian
Basque Country, Spain
44.2 mi
4,890 ft gain
👊

Give Kudos

Always open to interesting conversations, whether that's brand strategy, a new challenge, or anywhere our paths might cross.